Netgear Centria Social Media

Netgear Centria Project

Social Media Campaign

A Facebook Contest with a Brady Bunch theme. Characters were created to represent different users in the household and give participants a situation they could relate to. They clicked on their character of choice to enter the contest. I morfed the design into various Facebook and banner ad formats as needed, while managing the user experience along the way. The result was a fun, cohesive, and interactive marketing tool that got users attention so Netgear could introduced their new Centria product line — ultimately creating a buzz and beaucoup market awareness.

Designer: Julie Moore
Creative Director: Tracy Hopper

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